Resources & Training

Communications

RNC Communications Materials

The SPS team can add you to the appropriate distribution lists to receive various communications materials, including:

• Regional Rundown
• State Party Packet
• Pundit Prep
• Talking Points
• Rapid Response

Content Planning

The SPS communications team can help you build out weekly or monthly messaging goals.

Press Releases

Assistance is available for formatting, writing, or editing press releases, targeted lists, and/or media advisories.

Press Events

The SPS team can help plan and staff press events by providing in-person support for media check-in, press coordination, interviews, press gaggles, and more. Events may include press conferences, campaign events, surrogate appearances, bus tour stops, rallies, voter registration events, and office openings.

Bracketing

Help with planning and executing a wide variety of bracketing techniques, including in-person support when needed.

Op-Eds & Letters to the Editor

Collaborate with the communications team to write or edit op-eds and letters to the editor.

Zoom Interviews

Receive a document outlining best practices for Zoom and Skype interviews.

Media Pitches

Assistance in drafting pitches for interviews or placing op-eds and letters to the editor.

Press List

Get help building your press list or receive a template to guide the process.

Graphics

Connect with the RNC Digital design team to create evergreen or specialized digital graphics.

Social Media Support

• Writing platform-specific copy
• Assisting with account creation and verification
• Connecting with Meta support for password/account recovery

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Data Strategy

Building Universes

SPS Data can use voter data to create mail and call universes for voter contact—such as a targeted list for a congressional district.

GOP Data Center Access and Training

SPS Data provides both virtual and in-person GOP Data Center training. Trainings cover:

• How to use the platform in your state
• Access setup for new users
• Tools and lists available to Republican candidates and operatives

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Grassroots Tactics

Relationship Building

Learn how to develop relationships, communicate effectively, and mobilize activists to win elections.

Absentee & Early Vote Programs

Develop and run absentee and early voting programs for your state or county to help modernize your turnout efforts and bank Republican votes.

Voter Contact & GOTV Operations

Understand the different methods of voter contact and how to ensure Republican voters return their ballots or show up on Election Day.

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Campaign Management

Campaign Management Best Practices

Covers launching a campaign, building a team, and maintaining professional organization and execution from start to finish.

Running for Office 101

Step-by-step guidance on how to run for office, including:

• Developing a campaign plan and team
• Executing the plan to turn out Republican voters for victory

Running for School Board

Learn how to set up and run a successful campaign for your local school board.

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Election Integrity

Poll Watchers & Workers

Learn how to recruit and manage teams of poll watchers and poll workers to operate an effective election integrity program.

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Voter Registration

Understand the importance of voter registration and gain insights and tactics for registering new voters in your state.

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Coalition Building

Learn best practices for building coalitions to engage with unique voting blocs that can grow the Republican base and win new voters.

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Volunteer Recruitment & Retention

Master the techniques of recruiting volunteers and continually develop your skills to sustain and grow your volunteer base throughout the election cycle.

Messaging

• Messaging Techniques
  Learn techniques for developing your message and examples for delivering your message through earned media.
• Media Training
  Helpful tips for interfacing with the media and engaging in interviews.
• Social Media 101
  Understand the ground rules and competencies for running your social media effectively.
• Earning Media & Leveraging the Echo Chamber
  Explore strategies to start generating earned media and using the media echo chamber to your advantage.
• Managing Press Events
  Learn how to manage high-profile events from start to finish.

Data

• Data and County Party Leadership
  An overview of data products and services for county party leadership.
• Data and State Party Leadership
  An overview of data products and services for state party leadership.
• The Data Director
  An in-depth training for advanced users providing a comprehensive look at the data tools provided by the RNC.
• Data and Absentee Voting
  For a general audience, explains how the RNC is adapting to changes in voting methods.
• GOP Data Center
  A tutorial for campaign and party leadership on our most popular data access platform.

Finance

• Finance 101
  A high-level overview of best fundraising practices to help your campaign or organization reach its financial goals.
• Fundraising Events
  Learn how to plan successful fundraising events that are both cost-effective and high-impact.
• Making the Ask
  Understand how to confidently ask for large donations with preparation, insight into donor motivation, and a clear plan of action.
• Creating a Finance Plan
  This course provides a detailed look at how to build a finance plan that supports a well-funded campaign or party.
• County Chair and Candidate Fundraising
  A beginner’s guide to raising funds at the local level.
• Small Dollar Fundraising
  Discover the importance of small-dollar donors and how to maximize support through direct mail, digital fundraising, and phones.
• The Call Sheet
  A quick overview to support your major donor call efforts.

GOP Data Center & Tagging

• Tag Audits
  SPS Data provides lists of active and unused tags for each state to purge in the GOP Data Center.
• Fuzzy Matches
  SPS Data uses SQL to match lists (e.g., donor or volunteer lists) to the voter file and adds them as tags in GOP Data Center.
• Data Analysis Reporting
  Regular analysis and reporting based on voter and campaign data.
• New Movers
  Analysis of voters who recently moved, broken out by county and showing new voter registrations.
• AB/EV (Absentee & Early Voting)
  Analysis of vote methods (in-person, absentee, early, did not vote), ballot requests and returns by party, and vote method breakdowns for strategic planning.
• District Profiles
  Provides an overview and demographic breakdown within specific districts.
• Excel Templates
  Templates available for managing and analyzing data.
• Voter Contact Trackers
  Used by state parties to track voter contact apps and GOP Data Center accounts used by caucuses and candidates.
• Volunteer Trackers
  Lists names and contact information of volunteers, which can be used to create tags in GOP Data Center.
• Election Night Reporting Trackers
  Trackers that display results on election night.
• Candidate Prospecting
  SPS Data uses algorithms to help identify strong Republican candidates for each district.

Finance Prospecting

• SPS Finance Support
  Connects with RNC Finance Data to pull prospecting lists for state parties using market research.
• General Major Donor Prospecting Lists
• Issue-Based Major Donor Prospecting Lists
• Interest-Based Major Donor Prospecting Lists
• Small Dollar Prospecting Lists
  (e.g., potential direct mail donors)
• List Exchanges
  One-to-one donor matching between the State Party and RNC, following FEC compliance.
• Call Time Assistance
  SPS staff sit with the Chair to assist with major donor calls, helping record information and follow-ups.
• Event Support
  SPS staff available to assist with large state party events.
• Training
  In-person or virtual training sessions provided by SPS Finance.

Political Operations

• Voter Contact
  Collaborate with local committees, activists, and campaigns to organize voter contact efforts. Assistance includes training, troubleshooting, and organizing door-to-door and phone bank activities.
• Organizing Assistance
  Work with local committees to create tailored political action plans. Set goals, define timelines, and develop strategies for voter contact and volunteer engagement.
• Recruitment Planning
  Hands-on support to develop a volunteer recruitment plan, including best practices for call tracking, digital outreach, and skill development.
• Tabling Activities
  On-the-ground support for tabling events, including petition collection, absentee ballot application drives, and voter registration.
• Event Assistance
  Additional staff available for surrogate events, bus tours, rallies, voter contact events, and office openings.